Services

Management Services

We provide a complete range of services to the developers and owners who desire a long-term commitment from a club management company. The services are carried out through its proprietary Club Management System with the exception of the Development Advisory Fee, the fee structure for marketing and operational management services is percentage based.

The management system applied to a project includes:

1. Membership
2. Accounting
3. Human Resource
   • Job Descriptions
   • Food & Beverage
   • Sports & Recreation
   • Golf and General Management.

The system includes comprehensive proprietary manuals which detail out the various tasks required of the departments, operating standards, forms, sample correspondence, detailed marketing plans, budgeting, cash flow planning, and numerous other areas. The system also provides for both pre-opening and post-opening requirements. One important note is that the system allows for the owner to be involved in the strategic decision making process and the purchase of assets such as operating equipment if they so desire.

The training process developed has a very detailed training plan for Membership, Accounting, General Management and Club Concept.  All other training for the other disciplines is in accordance with the operating manuals.

 

Consultancy Services

 For owners and developers who require assistance for a specific task over a defined time period and providing advice in the conceptualization stage of a club development. We assist the financial institution, owners, and investors in resolving problems of properties which are distressed and non-performing,  

• Operational Audits
• Facilities Audit and Valuation
• Disposition Plans
• Turn Around Strategies including Marketing
• Member Equity Plans
• Fund Raising
• Mixed-Use Strategies
• Custodian Management Services
• Training

 

Marketing Services

• Recommend, establish and supervise comprehensive sales and marketing strategy for the club.
• Hire and train all sales staff, and oversee the production of all sales collateral.
• Establish and oversee a full public and member’s relation program for the benefit of the club. 
• Render its sales and marketing services as the club’s exclusive selling agent.

Development Advisory Services

• Supervise the construction of the club including implementation of all development related issues during the design and construction period.
• Set up all necessary operational start-up services to successfully open the new facilities as an international standard property.
• Source and negotiate contracts for building and design consultants such as general contractors, designers, architects, etc.,
• Recommend club facilities plans.
• Oversee the quality of all construction and finishing works for both the club and the athletic amenities.
• Coordinate development schedules, recommend, establish and monitor budget.
• Responsible for sourcing, recruiting and implementing training programs for all key staff, such as the club’s general manager, financial controller, golf course superintendent, etc.

A specific overview of the various stages of the development and operational start-up activities are as follows:

1. Design and Construction
   
   
   • Recommend and establish the total club concept and the overall facility mix to meet the prospective club membership market.
   • Coordinate the preparation of development budgets and schedules.
   • Recommend and/or review briefs for all consultants and contractors for all aspects of the club and related facilities.
   • Recommend space allocation and operational lay-out for all facilities.
   • Review all conceptual and working drawings.
   • Monitor quality of all building and fit-out works.
   • Verify, from an operational standpoint, that all construction and fit-out works have been properly completed prior to issuance of certificates of completion.
     
     
2. Operational Start-Up
   
   
   • Identify, source, recommend, and negotiate with all suppliers of any required operating equipment of the club and related facilities.
   • Place and monitor delivery of all orders for club equipment.
   • Coordinate application process for all licensing and insurance requirements.
   • Evaluate, source, recruit, and train all executive staff of the club, including club manager, executive chef, golf course superintendent, accountant, etc.
   • Hire all non-executive staff.
   • Establish and implement training programs for all club staff.
   • Establish all food and beverage related pricing, menu, and promotional activities.
   • Establish detailed purchasing and supply systems for food and beverages and other items.
   • Establish specialized club accounting and administration systems in accordance with local legal and banking regulations and practices.
   • Source and recommend any required computer soft ware.
   • Oversee proper installation and/or receipt of all operating equipment.
   • Recommend, coordinate and supervise any promotional or member related functions and communications prior to opening.
     
     
3. Athletic and Golf Related Services

• Identifies, recommends, and sources suppliers of optimal athletic surfaces, golf course turf and other primary materials.
• Monitor installation and finishes of golf course turfs.
• Review routing and irrigation plans of golf course for conformity to internationally recognized standards.
• Verify that complexity of golf course design is consistent with anticipated target market abilities.
• Verify that athletic facilities meet prospective member profiles.
• Assist in proper selection of all athletic maintenance equipment and verify design and construction of proper repair and storage facilities.
• Establish pro-shop concepts and oversee set-up and inventory sourcing.
• Establish caddy standards, and source & train required caddies.

Operational Management Services

From the time the club becomes operational, we will be responsible to the owners for establishing and overseeing comprehensive management services for the club, and for maintaining the quality control of the operation.

We will recruit all club staff, including the general manager and other department heads, and will be responsible for the coordination and supervision of all aspects of the club’s management system, including food and beverage operations, accounting and administration, all golf and athletic operations, member relations and club promotions, etc.

We will also oversee and continue with all development and marketing services initiated during the pre-opening phase, which would logically extend into operations.

Scope of Services:

1. Food and Beverage Services
   
   
   • Ensure value for money in all menus.
   • Optimize storage conditions and ordering policies to minimize wastage.
   • Continually evaluate gross margins on food and beverage sales.
   • Regularly review conceptual positioning of food and beverage outlets vis-à-vis member interests and outside competition.
   • Organize visiting chefs and special promotions.
   • Regularly review potential cross-restaurant food production synergies.
   • Establish regular promotions to maximize member usage of various facilities.
     
     
2. Social Services
   
   
   • Create and oversee regular member events to increase utilization of existing membership.
   • Position the club as a regular social gathering venue.
   • Conduct joint charity and cultural exercises with local organizations, which result in featured use of the club’s facilities as a venue.
   • Ensure an ambiance and program schedule at the club, which appeals to all demographic segments of the club’s existing member and potential prospect base.
   • Ensure that the club’s event schedule is consistent with the reputation of an international standard private club facility.
     
     
3. Accounting and Administration
   • Oversee purchasing and payables of club to ensure that working capital requirements are minimized.
   • Conduct internal audits of club accounts.
   • Oversee all human resource issues in accordance with local practices.
   • Oversee al required bank accounts.
   • Ensure timely collection of member receivables.
   • Supervise required interaction with external auditors.
   • Production of monthly management accounts in a timely manner.
     
     
4. Atheletic and Golf Facilities
   
   
   • Development tournament and promotional activities to maximize club revenue and prestige.
   • Oversee all required maintenance of athletic facilities and golf course areas.
   • Establish regular work schedules of maintenance teams.
   • Conduct regular soil testing as required to ensure high standard of golf course areas.
   • Conduct on-going training of maintenance staff to reflect any new technologies in golf course maintenance.
   • Ensure all wet areas inclusive of pools are maintained to internationally accept hygienic levels.
   • Establish good working relationships with various governing bodies with regards to any particular sports offered at the club