Jack and his guys have finished up the renovations pretty much. There are some finishing touches to do, but we have started to hire people to run the place and we are working on promoting the grand opening. We figure that since we are going to be a live music club we need to start out big. So we have started trying to book the best acts that we can book and we are going all out on the promotional aspects of the thing. I have hired a NYC SEO firm to help promote our web page and I am trying to figure out how to do social media marketing as well. Of course there is a limit to how well I can do that when I have so many other things on my plate. In theory it is something that you really want to be able to do well if you can.
If you think about, then it is obvious that you can spend a huge amount of money on traditional forms of ads. The big thing for a place like this would probably be radio, but the people we are trying to reach do not really listen the FM radio like I did when I was in college. Of course I had relatively few options back then. CD’s were just coming out when I graduated from college. Back then you had cassettes and they were expensive really. Now the kids are getting their music and entertainment off of the web along with everything else. If you want to reach them you have to figure out how to hit them up on Twitter or something like that. The trick is to do it so you do not look like a spammer, even though you obviously are exactly a spammer.